One gift card. Every store in Nigeria.
OmniGift lets brands deliver digital and physical gift cards that work at neighborhood shops, supermarkets, open markets and fuel stations — not just modern trade. Reach every consumer, capture every receipt.
- 15K+
- Onboarded stores
- 36
- States covered
- 120+
- Brand partners
Trusted to onboard stores for leading FMCG multinationals
The gap
Today's gift cards only reach 10% of where Nigerians shop.
Existing platforms cover Justrite, Jendol, Market Square and a handful of modern trade chains. But 90% of FMCG purchases in Nigeria happen in neighborhood shops and open markets — and they're invisible to brand promotions.
- ×Brands can't gift consumers who shop at corner stores
- ×Consumers can't redeem promotions where they actually buy
- ×Retailers in traditional trade are excluded from digital promo economics
- ×Zero visibility into 90% of consumer purchase behavior
How it works
From brand wallet to consumer basket in four steps.
Brand funds a campaign
Top up your wallet via Paystack or Flutterwave. Choose budget, audience, and card denominations.
We issue secure gift cards
Unique codes (digital) or printed scratch cards. Each card is single-use and tracked end-to-end.
Consumer redeems anywhere
At any OmniGift store — modern trade, neighborhood shop, or open market — via our merchant app or USSD.
Brand sees every receipt
Real-time analytics on who redeemed, where, what they bought, and at what time — scoped to your campaign.
Reach the 90% modern trade forgets.
- Fund campaigns by budget or card count
- Target by city, LGA, store type
- Single-use codes, fraud-proof
- Live redemption + receipt-level analytics
Get paid for every gift card you accept.
- Free merchant app + scratch reader
- Instant settlement to bank/wallet
- Earn merchant commission per redemption
- Free trade intelligence dashboard
Spend your gift card wherever you actually shop.
- Works in 15,000+ stores nationwide
- Digital or physical card
- No app required — USSD support
- Buy what you want, where you want
Retail intelligence built-in
Every gift card pays you back in data.
We've spent years onboarding stores for FMCG multinationals. OmniGift turns every redemption into a signal — purchase behavior, basket mix, regional demand — visible only to the brand that funded the campaign.
Receipt-level analytics
Every redemption captures SKU, store, location, time and consumer cohort — scoped to your brand's campaign.
Geo-coverage maps
Visualize your campaign reach by state, LGA and store cluster. See dead zones before competitors do.
Consumer behavior insights
Repeat redemption rates, basket composition, cross-brand affinity — all aggregated and privacy-safe.
Fraud-proof by design
Each card is single-use and deactivated on first redemption. Cryptographic codes, no double-spending.
Coming soon: Fuel network
Gift consumers fuel credits redeemable at partner petrol stations across Nigeria.
Field force onboarding
Our agents continuously onboard new stores through the same field infrastructure that serves multinationals.
Ready to gift Nigeria — every store, every consumer?
Brands can launch their first campaign in under 10 minutes. Retailers onboard in 5.
No setup fees
Pay-as-you-gift
3.5% per redeemed card. Free analytics. Free retailer onboarding. No monthly minimums.